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Research papers

Consumer direct mail

This paper sets out to demonstrate the effectiveness of consumer direct mail in Great Britain, illustrated by its rapid growth rate and increasing share of advertising expenditure. The importance of direct mail, both now and as an advertising medium...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Fiona Bell, Nick Francis
June 15, 1995
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Citation

Bell and Francis (1995a, June 15). Consumer direct mail. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-direct-mail